About Fairen Del

Fairen Del is one of a family of three award-winning  boutiques bringing creative style to the San Diego area for over 25 years. The flagship store in Del Mar is a multi-level fashion and travel mecca stocking an amazing array of goods in multiple categories. Our dynamic boutique carries top and upcoming brands in handbags, shoes, belts, jewelry, gifts, apparel and unique home accents. Add in the luxury luggage, leather goods and travel accessories and you have a true one-stop shopping experience for the local and global adventurer.
We know how to deliver a memorable shopping experience: If you’re in the area, stop in to see the themed displays and huge window montages showcasing collections from your favorite or soon-to-be-favorite designers. You'll find recognized brands including Chan Luu, Johnny Was, Donald Pliner, Hammitt, Tumi, Hartmann, Briggs & Riley, Hugo Bosca, Brahmin, Brighton, Virgins, Saints & Angels Designs, Frye, Alex & Ani, and many more including our in-house Fairen Del Designs. Be sure to stay in touch as there are frequent in-store events, trunk shows, designer showcases and fashion shows. Among the many specialty touches, Fairen Del is possibly best known for the most beautiful custom gift wrapping in all of San Diego… Browse the site and when you’re in the area, stop in to see why Fairen Del has claimed top slots in Best Accessory Store categories (San Diego A-List, Ranch & Coast Reader Survey, Del Mar Times) for the past ten years in a row! Thanks for your support. We look forward to sharing the magic with you…
Stop by for a Visit or Get in Touch!

Directions: Fairen Del is located in the Flower Hill Promenade shopping center on Via de la Valle exit, 1/2 block east of Interstate-5. 

Flower Hill Promenade
2690 Villa de la Valle 
Suite D230 - 2 levels
Del Mar, CA 92014
Sales floor: (858) 259-1120
Monday - Saturday
10:00 - 7:00
11:00 - 6:00


Madison San Diego

The Headquarters Center * 789 West Harbor Drive * San Diego, CA 92101 

(619) 238-0040

Sheridan at Rancho Valencia

5921 Valencia Circle * Rancho Santa Fe, CA 92067

(858) 759-6425

A message from Irina:

'Thank you for visiting our "Fairen Del Online Boutique" - a version of the store created especially for the busy person so that we are never far away. I feel grateful and fortunate to have created beautiful spaces where customers become friends and we keep evolving into the best version of ourselves through style and community. I believe that you can pursue what you love without limits; good things come about when you trust in yourself. With all the possibilities out there I feel so fortunate to have landed here... I hope to see you soon!

Fun factoids about Fairen Del:
What’s in a name?
Fairen Del is the first and middle name of my third child. The name Fairen is a blend of my mother’s and my mother in law’s names, Del is in honor of my husband’s late grandmother (Adele) and uncle Delroy.
A bit-o-history:
Fairen Del began as Madison Leather in 1991. You could find my shop set up at the Seaside Bazaar in Encinitas on weekends featuring leather bags from South America. I attended local street fairs, plus county and state shows over the next 2 years. My first real ‘store’ was a tiny shop at Flower Hill Mall in Del Mar which opened in late 1993. Four months later I ‘graduated’ to a large 2-story storefront (where we are currently) and never looked back. My sister, Gina and I partnered in opening a second location in Carlsbad 2001 which I lovingly sold in 2013.  Alongside the fabulous Fairen Del store in it's original Del Mar home, we have added the beautiful treasure of a store, Sheridan at Rancho Valencia (in partnership with my dear friend, Deni Jacobs). Gina and I are back in business again with Madison San Diego located in the dynamic Seaport District of downtown San Diego. Visit one of our 3 stores if you're in the area - it's worth it!
We are a bit on the green side:
With so much more awareness of our environment, I just wanted to share with you that since day one of opening the business in 1991 we have always recycled all paper goods, plastic and glassware when possible. We use post-recycled paper goods in our back office administration as well as for our shopper bags and gift wrap. A percentage of our apparel is organic and we support US manufacturers as much as we can. We also contribute regularly to many environmental charities and organizations.
Community Matters:
Of course community matters. It’s where we live, work, and play. At Fairen Del we have always happily supported many local schools, clubs and charities through donations of products, special events, money and time. Over the past 6 years we have donated over $100,000 to our community. On a more personal note, I am extremely proud to be serving on the board of EES (Educational Enrichment Systems) for the past 7 years, a non-profit organization dedicated to providing free preschool education to the struggling sector of San Diego families through on-site facilities and free standing preschools.
And to you, the lovely people who stop in to Fairen Del to shop, visit and play – a most sincere ‘Thank You!’ For without you, it just wouldn’t be quite as fun… without you, we wouldn’t want to throw great parties to show you a good time… Without you, it wouldn’t quite be Fairen Del… You’re the best!