About us

Stop by for a Visit or Get in Touch!


Del Mar Highlands Town Center
12925 El Camino Real , Suite J1

San Diego CA 92130
Sales floor: (858) 259-1120
Store: (800) 761-1140
e-mail: info@fairendel.com


*NOTE TEMPORARY CLOSURE: Due to a construction repair in the suite above us, we will be temporarily closed through march, 2021. We are still open 24 hours online and can ship/deliver every day. We apologize for the inconvenience!

About us:

Fairen Del is one of a family of five award-winning boutiques bringing creative style to the San Diego area for over 25 years. The flagship store in Del Mar Highlands is a fashion and gift mecca stocking an amazing array of goods in multiple categories. This dynamic boutique carries top and upcoming brands in handbags, shoes, belts, jewelry, gifts, apparel and unique home accents. Add in the luxury luggage, leather goods and travel accessories and you have a true one-stop shopping experience for the local and global adventurer.

We know how to deliver a memorable shopping experience: If you’re in the area, stop in to see the themed displays and huge window montages showcasing collections from your favorite or soon-to-be-favorite designers. Be sure to stay in touch as there are frequent in-store events, trunk shows, designer showcases and fashion shows. Among the many specialty touches, Fairen Del is possibly best known for the most beautiful custom gift wrapping in all of San Diego... Browse the site and when you’re in the area, stop in to see why Fairen Del has claimed top slots in Best Accessory Store categories (San Diego A-List, Ranch & Coast Reader Survey, Del Mar Times) for the past ten years in a row! Thanks for your support. We look forward to sharing the magic with you...


Madison San Diego
The Headquarters Center
789 West Harbor Drive
San Diego, CA 92101
(619) 238-0040

Sheridan at Rancho Valencia
5920 Valencia Circle
Rancho Santa Fe, CA 92067
(858) 759-6425

Del Lago at The Montage

225 North Canon Drive

Beverly Hills, CA 90210

A message from Irina:

Thank you for visiting ‘Fairen Del in your home’ - a version of the boutique created for you so we are never far away. I feel fortunate to have been able to create beautiful spaces where customers become friends and we keep evolving into the best version of ourselves through style and community. If you believe that you can pursue what you love without limits, it tends to come about one way or another. I truly believe that. With all the possibilities out there, I feel so lucky to have landed here...

~ Irina Rachow

Fun factoids about Fairen Del:

What’s in a name?

Fairen Del is the first and middle name of my third child. The name Fairen is a blend of my mother’s (Karin) and my mother in law’s (Carolyn) names, Del is in honor of my husband’s late grandmother (Adele) and uncle Delroy as well. ( Fairen Del was originally Madison leather & Luggage, named after my husband, Matt)

A bit-o-history:

Fairen Del began as Madison Leather in 1991. You could find my booth set up at the Seaside Bazaar in Encinitas on weekends featuring amazing leather bags from South America. I added more products, attended local street fairs, then county and state shows over the next 2 years. My first real ‘store’ was a tiny shop at Flower Hill Mall in Del Mar which I opened in late 1993. Four months later I ‘graduated’ to a large 2-story storefront (where we are currently) and never looked back. My younger sister, Gina and I partnered in opening a Carlsbad store location in 2001. Her semi-retirement 5 years later led her to the mountain life, and  in 2013 I sold the store to my friend, Michelle. Now the family of stores is 3 and going strong. Alongside the fabulous Fairen Del store in it's original Del Mar home, we have added the beautiful treasure of a store, Sheridan at Rancho Valencia (in partnership with my dear friend, Deni Jacobs). Gina and I are back in business again with Madison San Diego located in the dynamic Seaport District of downtown San Diego.

We are a bit on the green side:

With so much more awareness of our environment, I just wanted to share with you that since day one of opening the business in 1991 we have always recycled all paper goods, plastic and glassware when possible. We use post-recycled paper goods in our back office administration as well as for our shopper bags and gift wrap. A percentage of our apparel is organic and we support US manufacturers as much as we can. We also contribute regularly to many
environmental charities and organizations.

Carbon Click:

There's only one thing we're more passionate about than our business… the planet! So we're making an effort to use sustainable practices in every part of our business.We've teamed up with CarbonClick, a kiwi company making it easy for people and businesses to help fight climate change. CarbonClick looks like a green button at checkout. When a customer clicks, it adds a small contribution to their transaction, to purchase carbon offsets. These offsets balance out the carbon emissions of the purchase. CarbonClick funds forest restoration, tree planting, and renewable energy projects in NZ and around the world.We're proud to be part of the fight against climate change. We'll be making our own contributions, and changing our practices to reduce our carbon footprint. We hope you'll join us by choosing CarbonClick with your purchase.

Carbon Click


Community Matters:

Of course community matters. It’s where we live, work, and play. At Fairen Del we have always happily supported many local schools, clubs and charities through donations of products, special events, money and time. Over the past 6 years we have donated over $100,000 to our community. On a more personal note, I am extremely proud to be serving on the board of EES (Educational Enrichment Systems) for the past 7 years, a non-profit organization dedicated to providing free preschool education to the struggling sector of San Diego families through on-site facilities and free standing preschools.

And to you, the lovely people who stop in to Fairen Del to shop, visit and play – a most sincere ‘Thank You!’ For without you, it just wouldn’t be quite as fun... without you, we wouldn’t want to throw great parties to show you a good time... Without you, it wouldn’t quite be Fairen Del... You’re the best!


Enjoy 15% off your first purchase

Enjoy 15% off your first purchase from our online boutique!